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For Release Monday, December 1, 2003

Summit on Brands, Business, Leadership Starts Today


Senior Minister Lee Kuan Yew, Anita Roddick, Deepak Chopra, other luminaries exchanging ideas, sharing visions of future with business leaders

Singapore, Monday December 1, 2003 - Senior Minister Lee Kuan Yew, Anita Roddick, Deepak Chopra, Tom Peters, Narayana Murthy, Scott Bedbury, Ho Kwon Ping and Tom Kelley are anchoring the Global Brand Forum 2003, which opened this morning at the Shangri-La Hotel. The Forum has attracted over 600 business leaders from across Asia and around the world.

Senior Minister Lee Kuan Yew is the Guest of Honour at this inaugural event, and is sharing his thoughts on what steps need to be taken to help ensure the future economic and social vitality of Singapore in the 21st century. The Global Brand Forum is being hosted by Riz Khan and is an ambitious effort by IE Singapore and the Ogilvy Group to put issues of brands, business and leadership onto a single world platform for the first time.

The speakers and panel leaders challenging conventional wisdom are discussing topics ranging from:


The Soul of Leadership by Deepak Chopra
Business as Unusual: Ethical Business Practice and Building a Global Brand by Dame Anita Roddick
A Brand New World: Principles for Global Brand Leadership by Scott Bedbury
Leadership and Building Brands with a Conscience (Panel Discussion)
The Challenges of Taking an Asian Brand Global by Ho Kwon Ping
Compassionate Capitalism by Narayana Murthy
Building Competitive Advantage Through Brand and Business Leadership by Tom Peters
The Art of Innovation by Tom Kelley
The Future of Asian Brands (Panel Discussion)

The Global Brand Forum Singapore 2003 is also supported by CNN, Time, Fortune, The Straits Times and Singapore Airlines.

About the Global Brand Forum

The Global Brand Forum presents high profile international events aiming to raise the perspective and standards of business executives, entrepreneurs, marketers and bureaucrats through exposure to and interaction with speakers who have redefined business and changed the world. Global Brand Forum speakers are icons and catalysts for change.

The Global Brand Forum provides participants with the insights, knowledge and skills required for responsible and meaningful leadership to benefit not only company shareholders but also society at large.

For further information please contact Ogilvy Public Relations Worldwide or the Global Brand Forum.

Ogilvy Public Relations
Jonathan Webster, Tel. (65) 6213 7863, jonathan.webster@ogilvy.com

Lim Chen Yi, Tel. (65) 6213 7847, chenyi.lim@ogilvy.com

Global Brand Forum
Tony Gourlay, Director, Tel. (65) 6213 7859, tony.gourlay@globalbrandforum.org



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