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15 May 2007, Singapore – Former Vice President of the United States, environmentalist, author and Oscar award winner, Al Gore, will make his first trip to Singapore in August this year. Gore will be speaking alongside several international speakers at this year’s Global Brand Forum will be held at the Ritz Carlton, Millenia Singapore from 6 – 7 August this year. All speakers will speak on the theme of the forum this year - “Creating leader brands”.
The former Vice President recently received an environmental award from the United Nations for his efforts in putting climate change on the radar with his Oscar-winning global warming documentary, An Inconvenient Truth. He will share with delegates on how corporate social responsibility is one of the keys to creating leader brands. Consumers are increasingly aware of the effects of global warming and are more inclined to be seen making choices with businesses where corporate social responsibility is high on their agenda. Gore, a name synonymous with global warming today, is also on the board of high profile companies and brands such as Apple and Google.
The Global Brand Forum, labelled as “the Davos of branding” is in its fourth year and has brought respected leaders and icons such as Rudy Giuliani, Francis Ford Coppola, Deepak Chopra, Dame Anita Roddick and Professor David Aaker to Singapore. The forum, an inspirational platform for brands, businesses and leaders consists of intellectually stimulating speeches, panel discussions, extended Q&A sessions and knowledge sharing opportunities at the conference.
“The Theme of Global Brand Forum 2007, “Creating Leader Brands”, effectively captures the mood and spirit of the world today. Leadership today is not about market share or size - It is about taking the “high road” and looking at growth in a holistic, sustainable, human and meaningful way. Companies, GOVTs and Brands that take the high road are the real leaders today. We are delighted to have an extraordinary line up of speakers including Al Gore participating at the Global Brand Forum 2007. He is a rare leader who has not only taken the high road, but has also single handedly changed the world’s perspective toward global warming “ said Karthik Siva, Chairman of Global Brand Forum.
This year’s impressive line-up of speakers also includes John Quelch (Senior Dean of Harvard Business School), Kevin Roberts (Global CEO of Saatchi and Saatchi Advertising), Nigel Parsons (Managing Director of Al Jazeera), Tapio Hedman (Senior Vice President, Nokia Multimedia), Martin Roll (Brand Strategist and author of ‘Asian Brand Strategy’). The moderator for the Global Brand Forum 2007 is Riz Khan, global anchor at Al Jazeera.
Global telecommunications leader, Nokia, is one of the principal sponsors of the Global Brand Forum 2007.
Ruhne Fiala, Multimedia Marketing Director, Nokia Multimedia Asia Pacific said, "The Internet is evolving to a place where people interact, participate and share their experiences with the world. Nokia wants to mobilize this experience. This will enable consumers to stay connected anytime, anywhere. As a global Mobility leader, Nokia is continuing to enhance the promise of the brand to create relevance in the future market place which will enable the closest connection between the brand and the consumer."
For the second consecutive year, the enterprise agency, SPRING Singapore is the Enterprise Partner of the Global Brand Forum 2007.
Tickets to the 2-day forum are priced at S$3,500 per person and are now available. Interested parties from the region can also contact their local agents for tickets. Special discounts are available for purchase in bulk.
About the Global Brand Forum
The Global Brand Forum a thought leadership company aiming to raise the perspective and standards of businesses through exposure to and interaction with speakers who have redefined business and changed the world. Global Brand Forum speakers are
icons and catalysts for change. The Global Brand Forum aims to be the world’s most inspirational and influential platform for ideas, dialogue and action in the area of brands, businesses and leadership.
Media contacts
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Email: rng@fulfordpr.com
Koh Wei Ling
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Mobile: +65 9847 6949
Email: wlkoh@fulfordpr.com
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