In response to the global pressures that have impacted on brands, organisations and governments, GBF '04 turned its focus on "Redefining Leadership in Brands and Business." GBF '04 featured nine of today's leaders who have redefined leadership in their respective areas.

GBF '04 was attended by close to 1,000 delegates, a significant increase from its inaugural year; including some 100 reporting media from around the world.

The forum also welcomed Motorola as lead sponsor, while continuing to build on exisiting partnerships with IE Singapore, CNN, Time, Fortune, The Straits Times and Singapore Airlines.


•  Read media coverage of Global Brand Forum 2004
•  View images from Global Brand Forum 2004


•  Download 2004 Global Brand Forum Brochure in pdf format
•  Download 2004 Programme in pdf format