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Petaling Jaya, 9 October 2008 – The Global Brand Forum’s debut in Malaysia will see an explosively unique partnership among leading media powerhouses in the country as they join forces for the larger objective of raising the brand consciousness of Malaysian businessmen and marketeers to compete in the global arena.
Presented by Media Prima, the Global Brand Forum Malaysia will see this significant and extraordinary collaboration with the New Straits Times, The Star, The Edge, The Malaysian Reserve and Astro Awani, who will use the event and insights from the speakers with the nation.
“The time is right for Malaysia to wake up and create their own brands, strong enough to draw investments into the nation that are globally competitive, and branding them to become a force of global icons in the international marketplace, “said Karthik Siva, Chairman of the Global Brand Forum.
“The collective wisdom of all these eminent speakers is priceless and we owe it to the future of the nation to share it with all Malaysians, and I am honoured by the participation of Malaysia’s leading media houses to make it happen,” said Media Prima’s Group CEO Television Networks / Media Prima International, Dato’ Sri Farid Ridzuan.
“Global Brand Forum Malaysia is the answer to the Government’s call to develop strong brands in this country and will provide the inspiration and knowledge for companies that have committed themselves to growing beyond our borders. In the global economy, only the strongest brands will survive and if Malaysian companies and SMEs are to survive, now is the time to develop the branding skills in order to effectively compete outside as well as within our borders,” he added.
Making its Malaysian debut, the Global Brand Forum Malaysia 2008 will present participants with the opportunity to learn from and speak to:
• Businesswoman, one-time fashion model, as well as Vice President of
Real Estate Development and Acquisitions at the Trump Organization- Ivanka Trump
• the world's leading youth marketing and techno branding guru Martin Lindstrom,
• the Sheikh of Chic, retail icon and entrepreneur Sheikh Majed Al Sabah
• Entrepreneur and founder of photo sharing website Flickr.com, Stewart Butterfield,
• Creative Director of Shanghai Tang, Joanne Ooi
They will take centre stage when the Global Brand Forum comes to Kuala Lumpur from 4 to 5 December 2008. Themed “Creating Leader Brands”, the Global Brand Forum Malaysia 2008 is the ideal platform where for the very first time, Malaysian corporations will able to hear in person from these luminaries on how brands can be built, sustained and more importantly create value for stakeholders.
It will take place at the Palace of The Golden Horses and tickets are priced at RM4, 800 (nett) although early bird purchasers will enjoy a RM500.00 discount, while it will be just RM4, 000 (nett) per person for group purchases.
Called the “Davos of Branding,” the Global Brand Forum is one of the world’s most visible thought leadership platforms whose objective is to elevate the quality of branding and brand thought leadership in order to make global corporations remain competitive in the 21st century. The Global Brand Forum also serves as a catalyst to raise the perspective and standards of businesses through exposure to and interaction with speakers who have redefined business and changed the world.
Into its fifth successful year, Global Brand Forum, has just concluded its forum in Singapore with luminaries like Jimmy Wales, the founder of Wikipedia, Spike Lee, the American film maker, Al Ries, the well known Branding Guru and Author, Al Golin, the Founding Chairman of the America’s most iconic PR firm, GolinHarris, and Will Wright, the “Steven Spielberg” of the gaming industry who all graced the stage and shared their experiences.
More information is made available at www.globalbrandforum.org
About the Global Brand Forum
The Global Brand Forum is the world’s leading thought-leadership company and the most inspirational and influential platform for ideas, dialogue and action in the area of brands, businesses and leadership, aiming to raise the perspective and standards of businesses through exposure to and interaction with speakers who have redefined business and changed the world. Global Brand Forum speakers are icons and catalysts for change.
About Media Prima
Media Prima Berhad (MPB), a company listed on the Main Board of Bursa Malaysia, is Malaysia’s leading integrated media investment group. It currently owns 100 % equity interest in TV3, 8TV, ntv7 and TV9.In addition, Media Prima owns 43.3% equity interest in The New Straits Times Press (Malaysia) Berhad, one of Malaysia’s largest publishing groups.
MPB also owns two radio networks, Fly FM and Hot FM. Other cross media interests of Media Prima include content creation; event and talent management. The Group also acquired three outdoor media companies, Big Tree Outdoor Sdn Bhd, UPD Sdn Bhd and The Right Channel Sdn Bhd in March 2007. The Group has started its venture into online and new media platforms, culminating in the successful launch in September 2007 of both its TV Networks internet portals and a new Lifestyle Portal, gua.com.my.
Outside of Malaysia, Media Prima has a controlling stake in TV3 Network Ltd, Ghana’s leading private television station. MPB also recently outlined its regional expansion plans with the establishment of the MPB Strategic Media Fund Limited Partnership, which is a private equity fund set up for the purpose of investing in media assets across South East Asian and other Asian emerging markets. The Media Fund’s first such investment is in the Philippines. Its subsidiary, MPB Primedia Inc (“Primedia”), entered into a block airtime and consultancy agreement with the ABC5 TV network, one of the television networks in the Philippines. Under the agreement with ABC5, Primedia will provide content and manage the sale of airtime of ABC5.
For more information, please contact:
Media Prima Berhad at: +603.7726.6333 ext 3311
Eliza Mohamed at eliza@mediaprima.com.my
Alice George Communication at: +603 7620 9917/ Fax:+603 7620 9918
Alice George at alice.agcomm@gmail.com
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