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PROGRAMME (subject to change)
DAY 1 | DAY 2
Day 1, Thursday, 4th December 2008
8.00 am Registration of Guests
9.00 am Welcome Address by
Dato Sri Farid Ridzuan - Group CEO of Television Network of Media Prima/ Group CEO of Media Prima International
9.05 am Welcome Address by
S Karthik - Chairman of Global Brand Forum
9.15 am

“Effective Strategies to Create Leader Brands in Turbulent Times”
Jim Stengel - Former Global Marketing Chief Officer, Procter & Gamble; President & CEO of the Jim Stengel Company
10.00 am Q&A
10.30 am Coffee Break
11.00 am “Strategies & opportunities to put Malaysian Brand on a Global Stage”
Dato' Tony Fernandes - CEO of AirAsia
11.45 am Q&A
12.15 pm Face off Session
: YAB Datuk Seri Najib Tun Razak,
  Deputy Prime Minister of Malaysia
: Riz Khan
12.45 pm The Malaysian Brand Icon Award
1.00 pm Lunch
2.00 pm “Strategies to Energise Your Brand and kill the competition”
Joanne Ooi –Creative Director, Shanghai Tang

Ref: http://www.fastcompany.com/magazine/102/shanghai.html

2.45 pm

Q&A

3.15 pm PANEL DISCUSSION
“ Challenges & Opportunities Faced by Asian Brands”
: Jim Stengel
: Dato’ Tony Fernandes
: Joanne Ooi
4.00 pm Coffee Break
4.30 pm “Web 2.0 – The shape of things to come and its impact on Brands”
Stewart Butterfield - Founder of Flickr

Watch: http://www.youtube.com/watch?v=BaLRM1KA6rw
5.30 pm Q&A
6.00 pm End of Day 1
 
 
 
Day 2, Friday, 5 December 2008
DAY 1 | DAY 2
8.30 am
Registration Registration
WORKSHOP SESSION 1
 WORKSHOP SESSION 2
9.00 - 10.00 am
“Strategies to Build SME Brands / Lessons of Entrepreneurship” "Effective Branding Strategies for the Consumer Goods Industry"
10.00 - 10.30 am
Q&A Q&A
10.30 – 11.00am Coffee Break
 
Start of Main Conference
11.00am Day 1 Review by S Karthik
11.15 am “Building & Sustaining a Brand in the Real Estate Business – The Lessons I’ve learned”
Ivanka Trump - Vice President ,Trump Organization

Watch : http://www.youtube.com/watch?v=TuwmaLVNqYY
12.15 pm Q&A
1.00 - 2.00 pm Lunch
2.00 - 2.45 pm

“Building Brands Using Films and New Media – The Hollywood Way”
Oliver Stone - Legendary Hollywood DIrector
2.45 - 3.15 pm Q&A
3.15 - 4.00 pm PANEL DISCUSSION
“Creating Brand Leadership in Entertainment and Fashion Industry”
: Ivanka Trump
: Oliver Stone
: Farah Khan

4.00 pm

Coffee Break
4.15 pm CLOSING REMARKS
by YB Tan Sri Muhyiddin Yassin, Minister of International Trade and Industry (MITI)
4.30 pm “Youth 2.0”
Martin Lindstrom - Youth Marketing Futurist

Watch: http://www.youtube.com/watch?v=djCHvkQP9oE
5.30 pm Q&A
6.00 pm CLOSING REMARKS
by Riz Khan
 

Please visit this page again for further updates.

Given the Stature of the Speakers, the organiser reserves the right to change speakers/ programme without notice. Tickets Sold are non-refundable.

For programme details of past GBF events, please visit our media centre.
 
 
GLOBAL BRAND FORUM Malaysia 2008
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