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28 May 2007, Singapore – Asian Brand Guru and a renowned thought-leader on branding excellence, Martin Roll, will be speaking alongside several international speakers at this year’s Global Brand Forum. The event, which will be held at the Ritz
Carlton, Millenia Singapore from 6 – 7 August this year will focus on the central theme of “Creating leader brands”.
A highly accomplished speaker and presenter, Martin Roll has more than 15 years of management experience from the international advertising and branding industry. He is the CEO of VentureRepublic, a strategic advisory firm that focuses on
building and managing global iconic brands and the author of the global bestseller, Asian Brand Strategy. During the forum, he will share with delegates his views on the future of Asian brands, how to build a successful SME brand and how to take it to become a leading global brand.
The Global Brand Forum, labelled as “the Davos of branding” is in its fourth year and has brought respected leaders and icons such as Rudy Giuliani, Francis Ford Coppola, Deepak Chopra, Dame Anita Roddick and Professor David Aaker to Singapore. The forum, an inspirational platform for brands, businesses and leaders consists of intellectually stimulating speeches, panel discussions, extended Q&A sessions and knowledge-sharing opportunities at the conference.
As part of its commitment to helping Small and Medium Enterprises (SMEs) grow, the Enterprise Partner of the Global Brand Forum, SPRING Singapore will organise a special breakout and panel session with Martin Roll, specially tailored for SMEs,
in conjunction with the Forum.
The renowned branding strategist will share his views on how to transform a SME brand to a successful global brand and the panel discussion will also include accomplished business leaders such as Pacita Juan, the president and co-founder of Figaro Coffee Company, who has successfully leveraged on branding to grow her business from one coffee shop in the Philippines to a well-known coffee brand franchise in Asia.
Says Ms Choy Sauw Kook, Group Director of Enterprise Capabilities Group of SPRING Singapore, “With increased competition, we hope to encourage more SMEs to use branding as a strategic business tool to grow and expand their businesses. We are pleased to be the “Enterprise Partner” at the Global Brand Forum for the second consecutive year as it is a good platform for us to reinforce the importance ofbranding to enterprises in Singapore.”
Other speakers for this year includes Al Gore (45th Vice President of the United States), John Quelch (Senior Dean of Harvard Business School), Kevin Roberts (Global CEO of Saatchi and Saatchi Advertising), Nigel Parsons (Managing
Director of Al Jazeera), Tapio Hedman (Senior Vice President, Nokia Multimedia). The moderator for the Global Brand Forum 2007 is Riz Khan, global anchor at Al Jazeera.
Tickets to the 2-day forum are priced at S$3,500 per person and are now available and those interested can also contact their local agents for tickets. Special discounts are available for purchase in bulk. For more information, please visit
www.globalbrandforum.org.
For more information on the special SME programme, please contact SPRING Singapore at 6279 3866 or 6279 3663.
The Global Brand Forum a thought leadership company aiming to raise the perspective and standards of businesses through exposure to and interaction with speakers who have redefined business and changed the world. Global Brand Forum speakers
are icons and catalysts for change.
The Global Brand Forum aims to be the world’s most inspirational and influential platform for ideas, dialogue and action in the area of brands, businesses and leadership.
Media contacts
Koh Wei Ling
DID: +65 6324 2260
Mobile: +65 9847 6949
Email: wlkoh@fulfordpr.com
Stephanie Liu
DID: +65 6324 2533
Mobile:+659185 7374
Email:sliu@fulfordpr.co
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