Maverick Approaches to Brand Building      
 

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PROGRAMME (subject to change)
DAY 1 | DAY 2
Day 1, Thursday, 14 August 2008
8.00 am Registration of Guests
9.00 am Opening Address by Minister
9.10 am Welcome Address by
S Karthik - Chairman of Global Brand Forum
9.20 am

“Web 2.0 – The Next Leap Forward”
Jimmy Wales - Founder of Wikipedia

10.20 am Q&A
10.45 am Coffee Break
11.00 am "The Evolution of Gaming and its Impact on Brand Building"
Will Wright - Executive Producer and Chief Game Designer, Electronic Arts as well as creator of The Sims™ and Spore™
11.45 am Q&A
12.00 pm

PANEL DISCUSSION
“ Maverick Approaches to Branding”
• Harry Hui
• Joanna Ooi
• Jimmy Wales
12.45 pm Brand Icon Award Presentation
1.00 pm Lunch
2.00 pm “Branding Your Self”
Vikas Malkani - The Enlightenment Specialist
2.30 pm Q&A

3.00 pm

"Global Brands Have to Get Real”
AL Golin , Chairman of GolinHarris

3.45 pm Q&A
4.00 pm Coffee Break
4.30 pm “Retail Strategies for the Future”
Joanne Ooi - Creative Director of Shanghai Tang
5.30 pm Q&A
6.00 pm End of Day 1
 
 
 
Day 2, Friday, 15 August 2008
DAY 1 | DAY 2
8.30 am
Registration Registration Registration
WORKSHOP SESSION 1
 WORKSHOP SESSION 2
WORKSHOP SESSION 3
9.00 - 10.00 am
“The Future of Retail Branding”

Joanne Ooi, Creative Director of Shanghai Tang		 "The Role of Design in Creating Brand Competitiveness"

Niko Von Saurma, Director, Singapore Studio at BMW Group, DesignworksUSA		 “Building Brand Value in a Recession”

Nic Hall, Client Service Director, Research International
10.00 - 10.30 am
Q&A Q&A Q&A
Note:
• Delegates paying SGD3,500 +7% GST are entitled to choose 1(ONE) of the 3 Workshops above.
• * Limited seats available
 
Start of Main Conference
11.00am Day 1 Review by S Karthik
11.15 am “Hollywood – A sneak preview of the future“
Spike Lee
12.15 pm Q&A
1.00 - 2.00 pm Lunch
2.00 - 2.45 pm

PANEL DISCUSSION
“Brand Building in an Attention Economy”
• Al Golin
• Spike Lee
• Al Ries
2.45 pm “New Rules For Grabbing Marketshare In China
- The Pepsi Story”
Harry Hui - Chief Marketing Officer, Pepsico International, China Beverages
3.30 pm Q&A

4.00 pm

Coffee Break
4.30 pm “Building Brands Through Positioning”
Al Ries - Celebrated Marketing Strategist and
Best-Selling Author
5.30 pm Q&A
6.00 pm Closing Remarks by S Karthik
 
Others:

1. Delegates Networking Party at Harry’s@Esplanade from 7-10pm.
    (Free flow of drinks & food)

2. 15% discount for all delegates who show their Global Brand Forum Delegates     Tag at any Harry's outlet during the two days of the forum

Please visit this page again for further updates.

Given the Stature of the Speakers, the organiser reserves the right to change speakers/ programme without notice. Tickets Sold are non-refundable.

For programme details of past GBF events, please visit our media centre.
 
 
GLOBAL BRAND FORUM 2003/2004/2006/2007
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